By Sachin
The HPV Virus is actually a very common range of viruses which can cause potentially risky medical conditions in about 10% of cases, which can lead to serious medical issues. The trouble with getting the message across online is that this very common basic condition, which may lead to warts in embarrassing places, is a pretty difficult subject to market and not quite what anyone would call light reading.
The problems
Typically, as when marketing anything online, the readers want to just get the information in the simplest, most straightforward way. Fair enough, but simplifying a complex medical issues isn’t easy. Also complicating the situation is the fact that HPV can lead to carcinomas, so getting the message across has to be done unambiguously.
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