NHS Grampian developing territorial HPV TV campaign

NHS Grampian is currently working with STV Creative on a TV campaign to highlight to recent female school leavers that they are still eligible to receive a vaccination against the Human Papilloma Virus (HPV.)

The campaign is one of several being created exclusively by regions of NHS Scotland as the vaccination will be delivered differently across the country, meaning that a national campaign would not be effective in delivering the necessary messages.

Each territorial NHS Board has been made responsible for their own marketing of the HPV Vaccine message, with some areas choosing to run a campaign, and other looking to reach girls through different methods.

Read the entire article here.

(Note from SaneVax:  One would think if these vaccines were effective for all, that a single message would be adequate to reach the entire population of the United Kingdom. Obviously, even the NHS does not feel this is the case. Or, could this perhaps be another ‘test’ to see which messages will force the public to ‘comply’ with even more vaccinations?)