CERVARIX VACCINE GSK’S PROMOTIONAL FLAWS

By Bob Fiddaman

In June 2008 a promotional DVD was sent to every G.P in the UK just hours before the launch of the Cervarix vaccine in the UK. The DVD was posted with the G.P. magazine and was a clever marketing strategy aimed at busy G.P.’s to ‘brainwash’ them into believing that the Cervarix vaccine protected young women from the perils of cervical cancer.

The comments at the start of this video juxtapose the claims made by GSK in the promotional video.

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