Posted by Grant Jacobs on Sciblogs
28 October 2010
While some of the writers here are gearing up for Vaccine Awareness Week, Esther Taunton from Taranaki Daily News reports that the low up-take of the government-funded human papillomavirus (HPV) immunisation programme is being laid at the feet of lack of engagement with social media in the program.
They argue that without a presence in the social media popular with the age-group that they were targeting, the kids were receiving too much of a cautionary (or even misleading) message.
I wrote a post about vaccination promotion a while back wondering if a more positive approach and message, but with a younger age group in mind (thinking of targeting parents via the kids).
While the ’Naki DHB is clearly focused on a positive message, their lesson suggests that the medium matters too.
Thinking about the awareness program for the HPV vaccination program, I’m guessing teens see blogs as old school.